Rock in Rio is a big event taking place in Lisbon for the 5th time. People from all over the world come to listen to famous rock and pop stars, have fun, enjoy their stay and dance a lot. The promotion of this event which is considered the biggest of its kind has to be proper, continuous and wide. The tv channel SIC, which has the coverage of the whole event is present at the grounds of the event since the first edition, giving attention to the use of an eco-friendly strategy.
The SIC company is not only sharing the joy of music taking place in Rock in Rio but also the social aspect of the festival; they inform people about environmental awareness and they try to cut down on the use of energy. Moreover they spread the message of Rock in Rio for a better world and get people closer to the nature.
The tv channel believes that the secret to save the planet from the environmental crisis is depending firstly on ourselves and our actions and then on others´. That´s why, as a company, they try to reduce the consumption of energy by either switching of unnecessary lights or using light sensors.
Furthermore, they are enthusiastic about passing the message of recycling, the need to care for the environment and to reduce the energy consumption to the minimum, to the community of Rock in Rio. According to them, that´s something they can be proud of because they notice the positive results of their efforts and projects.
As they believe, the change can only come by giving motivation unconsciously that should start in an early stage when humans can still develop a sensitive attitude towards the environment. Thus, it should not be annoying and disrupting the fact that people do something only with something in return, because at least in this way there is a progress and concrete results.
SIC also believes that the environmental crisis is not a result of the government’s actions and management but a fault made by all of us, therefore we all have to do something step by step, even if it´s a small one, like putting a tin in the recycle bin. The point is that all together we can make the difference.
To sum up, SIC believes there´s lot to do in order to change the behavior of people and awake their sustainability. Asked if the planet has still a chance to survive they answered that there is the time to change the behavior of people and save the planet from a disaster. We should be optimistic about the future!
Melina Yerolatsite and Michalis Rousos
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